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The term B actor is sometimes used to refer to a performer who finds work primarily or exclusively in B pictures.
The additional movie also gave the program "balance"—the practice of pairing different sorts of features suggested to potential customers that they could count on something of interest no matter what specifically was on the bill.A B movie or B film is a low-budget commercial movie, but not an arthouse film. production of movies intended as second features largely ceased by the end of the 1950s, the term B movie continues to be used in its broader sense to this day.In its original usage, during the Golden Age of Hollywood, the term more precisely identified films intended for distribution as the less-publicized bottom half of a double feature (akin to B-sides for recorded music). In its post–Golden Age usage, there is ambiguity on both sides of the definition: on the one hand, the primary interest of many inexpensive exploitation films is prurient; on the other, many B movies display a high degree of craft and aesthetic ingenuity.A new programming scheme developed that would soon become standard practice: a newsreel, a short and/or serial, and a cartoon, followed by a double feature.The second feature, which actually screened before the main event, cost the exhibitor less per minute than the equivalent running time in shorts.
In contrast to the Big Five majors, Universal and Columbia had few or no theaters, though they did have top-rank film distribution exchanges.